Lead Enrichment
The process of enhancing raw lead data (e.g., just an email) with additional context like job title, company size, revenue, and tech stack.
What It Is
Turning a simple sign-up like dino@gmail.com into a full profile: “Dino, VP of Engineering at TechCorp, Series B, uses AWS.”
Why It Matters
It allows for segmentation and scoring. You shouldn’t treat a Student the same as a VP of Engineering. Enrichment enables automated routing and prioritization.
Tools
Clearbit, Apollo, ZoomInfo, Clay.
Related Terms
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