Intent Signals
Behavioral data points that indicate a prospect is actively researching or interested in buying a solution like yours.
What It Is
- First-party intent: Visiting your website, downloading your whitepaper.
- Third-party intent: Searching for “best CRM software” on G2 or Capterra.
Why It Matters
Timing is everything in sales. Reaching out when a prospect is showing intent can increase conversion rates by 5-10x compared to cold outreach.
Related Terms
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