Make outbound predictable, without burning your domains.
We build the domain, inbox, tracking, routing, and operating model layer so your team can send consistently, measure reality, and book meetings.
This is for you if
- - You are scaling outbound volume and deliverability is inconsistent.
- - Your stack is a Frankenstein (Apollo, Clay, Instantly, HubSpot, sheets) with no source of truth.
- - Tracking is broken, attribution is vibes, and you cannot answer what is working.
- - You want an outbound system you own (no vendor lock-in, no black box agency).
What we build
- - Domain + inbox strategy (providers, ramp, limits, segmentation)
- - SPF/DKIM/DMARC alignment + tracking domains
- - Clean routing (replies, leads, handoff to CRM)
- - Data flow (enrichment, dedupe, scoring, sync)
- - Operating model (guardrails, QA, monitoring, pause rules)
Social proof
We design systems that are simple enough to run daily, and strict enough to protect reputation. If you want, I will also show you the exact guardrails we use to keep outbound stable.
“We finally stopped guessing. Deliverability stabilized and the team had one way of working.”
- Client, B2B SaaS
“Infrastructure first changed everything. We could scale without the random performance drops.”
- Client, Agency to product transition
No pitch. If we cannot help, we will tell you fast.
Frequently Asked Questions
What's the difference between infrastructure and automation?
Infrastructure is the foundation: domains, tracking, routing, authentication. Automation is what runs on top: sequences, enrichment, reply handling. You need infrastructure first — automation without it breaks reputation.
How many domains do we need?
It depends on your volume and inbox strategy. Typical B2B teams need 3-7 sending domains per inbox provider. We design a ramp schedule so new domains warm safely without triggering filters.
How do you measure if infrastructure is working?
Bounce rate, spam complaint rate, reply rate, and inbox placement test results. We set up monitoring dashboards so you see the metrics in real time, not guessing based on vibes.
Can we migrate from our current setup without losing data?
Yes. We design a migration plan that keeps your current system running while building the new infrastructure in parallel. Usually 2-3 weeks of overlap with zero downtime.
Who owns and maintains this infrastructure?
You do. We design it so your team can run it daily — monitoring alerts, adjusting throttling, adding domains. No vendor lock-in, no black box. Full ownership and control.
Related Reading
Want me to audit your current setup?
Book 15 minutes. I will tell you exactly what to change first to protect deliverability and increase booked meetings.